What is Branding?

So what is branding? This is a question I get asked all the time, as well as, why is branding so important for my business?

Well today I want to share with you what branding means to us here at Bliss and Tassel.

Most of you may think that branding is just having a fancy logo. Well yes, a nice logo is part of your branding but it’s not wholly and solely your brand.

Branding you can think of in three pillars; Heart, Visuals and Voice. Or HVV for short.

Heart :
Before you do anything related to brand visuals and voice, you need to work out what the heart of your business is.

I always get my clients to think about two questions:

“why they do what they do?” and “who do they serve?”

These two questions are probably the most important part of the branding process.

Think of it like this. When you are building a house you need to lay down the foundations of who the house is for and what purpose it will have for the people who live in it. That way you know what design would suit best.

It’s the same for your business. You need to have a clear focus on creating the foundation and heart of your business before deciding on a visual direction. You need to decide what purpose your business has in serving your clients.

Visuals:
The next pillar of branding is visuals. What most people know to be branding.

Yes Girl! this is where you get to use your beautifully designed logo.

Throughout all aspects of your business (Instagram, Facebook, logo, website and business cards etc) your brand needs to be consistent in visual style.

Why is visual consistency important you may ask … well hun visual consistency lets your viewers know what to expect and allows them to feel like they can trust your brand. Visual consistency is continually using the same fonts, colours, lighting, shapes and feel across all fields.

This is how you build trust through the screen!

Voice:
The final pillar is voice!

You may be wondering …what do you mean my business has a voice?

A brand voice is the way you talk, write and interact with your viewers and potential clients.
You want to create a voice that your potential clients and viewers can relate to and understand. Creating a brand voice that your viewers understand allows them to feel like they know you and your brand personally.

It allows your viewers to have a conversation with you without ever really having to spark up a conversation.

So there you have it girl!

Branding to us here at Bliss and Tassel is about knowing the heart of your business, creating visuals consistency to build trust and talking in a way that your viewers can relate and understand.

If you feel like you need a little help to get you Biz Branding on track, why not book a brand direction call with us? We would love to help you.